It turns out that some of the world’s best-known logos were designed to indicate something much more than just beauty. In fact, it seems that in some cases, each line, curve, and color has a meaning behind it.
Here at CreativeSide, we explain 15 famous logos with hidden meanings that we’ve never seen before. Fascinating!
Famous Logos And Their Meanings
15. Hyundai
Many people tend to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of the name. But in fact, the letter H ” ‘symbolizes two people (a customer and a company representative) shaking hands.
14. Adidas
The name Adidas is derived from that of its founder, Adolf Dassler. The company logo has changed over time but always includes three stripes. The current configuration is three bands at an angle that together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all athletes must overcome.
13. Apple
Rob Yanov, the designer who created the world-famous Apple company logo, explained how the idea came about: ‘I bought a whole bag of apples, put them in a bowl, and spent time drawing them for a week, trying to share the image in something simple. Taking a bite out of an apple was part of the experiment, and I happened to notice that “bite” looked exactly like the term “byte” on the computer.
12. Sony Vaio
The first two letters of the Sony Vaio logo form a wave, representing an analog symbol, while the last two are similar to the numbers 1 and 0, that is, symbols of a digital signal.
11. Amazon
At first glance, the Amazon logo appears to be nothing special. But it was designed with the company’s philosophy in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow also runs between the letters ‘A’ and ‘Z’, as a suggestion that the company sells absolutely every conceivable product (‘A to Z’).
10. Baskin-Robbins
The pink areas of the “BR” part of the logo here form number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to sell.
9. Toyota
Many people compared the logo of the Japanese automaker Toyota to the image of a cowboy in a stereotypical hat. But in reality, it represents a stylized image of the eye of a needle with a thread running through it. This is a clue to the company’s past, from a time when it used to produce weaving machines. At the same time, the individual parts of the logo also spell out the letters of the company name.
8. Continental
Continental, a famous producer of car tires, has a logo in which the first two letters represent the steering wheel of a car.
7. Formula 1
If you take a close look at the blank space between the letter ‘F’ and the red stripes on the Formula 1 logo, you can see the number 1. The red stripes on the logo should also be a graphic representation of the speed reached by the cars of Formula 1.
6. Pinterest
The logo of the popular Pinterest website, which people use to collect images they like on the Internet and pin them to the online notice board, has the image of a pin hidden in the letter P.
5. BMW
In general, the central part of the BMW logo is supposed to symbolize the rotating blades of an airplane, according to the company’s early history in aviation technology, but it is actually only part of the Bavarian flag, the area of Germany where the company originated.
4. LG
The logo of the South Korean electronics company LG is a stylized image of a person’s face. According to the company, this represents their aspiration to maintain common human relationships with their clients.
3. Evernote
Elephants are known to have impressive memories, including the ability to remember faces and events. That’s why Evernote, a note-taking app, uses an image of the animal as part of its logo. Also, the corner of the elephant’s ear is bent, just like people fold the corner of a page in a book to write where they read it.
2. Coca-Cola
In the world-famous Coca-Cola company logo, in the space between the letters ‘O’ and ‘L’, you can clearly see the Danish flag. By sheer coincidence, the company used this as part of its marketing campaigns in the Scandinavian country.
1. Pepsi
It’s hard to believe, but Pepsi paid over a million dollars to create this special logo with its secret meanings. The new special design suggests mysterious and secret themes, such as Earth’s magnetic field, Feng Shui, Pythagoras, geodynamics, the theory of relativity and the golden ratio. The designer explained that this logo also refers to the Mona Lisa, the Parthenon, and even René Descartes. The colors red, white, and blue have always represented the American flag.
